


Your FREE Registration Includes:
Live access to all Day One and Day Two masterclass sessions
Teaching from bestselling authors, publishing professionals, brand specialists, and marketing experts
Live instruction on writing, publishing, book design, printing, marketing and monetization
Access to the general speaker question-and-answer sessions
Digital Certificate of Participation

Your FREE Registration Includes:
Live access to all Day One and Day Two masterclass sessions
Teaching from bestselling authors, publishing professionals, brand specialists, and marketing experts
Live instruction on writing, publishing, book design, printing, marketing and monetization
Access to the general speaker question-and-answer sessions
Digital Certificate of Participation

John Eckhardt is a respected international ministry leader, conference speaker, and bestselling author known for his influential teachings on prayer, spiritual warfare, deliverance, prophecy, and apostolic ministry. As the overseer of Crusaders Ministries in Chicago, he has ministered throughout the United States and in more than 80 nations, equipping believers and leaders to understand their spiritual authority and fulfill their God-given assignments.
Through books such as Prayers That Rout Demons, Prayers That Break Curses, Identifying and Breaking Curses, and Prophet, Arise!, Apostle Eckhardt has developed a recognizable writing voice within the Christian and spiritual-growth genres. His writing journey demonstrates the power of identifying a specific audience, remaining focused on clearly defined subjects, and creating practical resources that address the spiritual needs of readers around the world.

Dr. Myron Golden is one of the most respected and influential business strategists in the world today. A number-one bestselling author, sought-after speaker, entrepreneur, and creator of the Make More Offers Challenge, he has built a reputation for helping entrepreneurs transform the way they think about business, value, sales, and wealth creation. His proven frameworks and strategies have helped entrepreneurs generate more than $100 million in combined sales, while teaching business owners how to communicate their value, create irresistible offers, and build businesses positioned for sustainable growth.
When Dr. Golden recognized the extraordinary potential of artificial intelligence, he didn't see it as simply another technology trend. He saw a fundamental shift in how entrepreneurs could create, market, sell, and scale their businesses. He understood that AI could multiply productivity and accomplish in hours what once required significant time, resources, and entire teams. To him, AI represented one of the biggest business opportunities of the decade, and those who learned to harness it early would have a tremendous advantage.

Sophia Ruffin-Wilson is an author, prophetic voice, speaker, mentor, and transformational leader whose message centers on deliverance, identity, healing, and restoration. Known as the “Comeback Kid,” she openly shares her journey from rejection and personal brokenness to freedom, purpose, and spiritual leadership. She is the founder of Sophia Ruffin Global and several initiatives designed to equip authors, leaders, and individuals to embrace their God-given assignments.
Through personal, testimony-driven books such as From Point Guard 2 Prophet, Shame, Set Free & Delivered, and It Will Be God, Sophia demonstrates why sharing one’s story matters. Her transparent writing has encouraged readers to confront shame, heal from painful experiences, and believe that their past does not disqualify them from a meaningful future. Her work is a powerful example of how memoir and personal testimony can become instruments of hope and transformation in the lives of others.

Kimberly Daniels is an international conference speaker, ministry leader, author, and public servant recognized for her extensive teachings on deliverance and spiritual warfare. She is the founder of Spoken Word Ministries, Kimberly Daniels Ministries International, and Word Bible College. Her ministry and writing draw upon biblical principles, leadership experience, military discipline, and her personal testimony of transformation.
A prolific author, Apostle Daniels has written numerous books, including The Demon Dictionary, Spiritual Housekeeping, Spiritual Boot Camp, Clean House, Strong House, and Breaking the Power of Familiar Spirits. Her focused approach demonstrates how authors can build a body of work around a specialized subject while transforming their knowledge into books, training materials, teaching programs, and curriculum. Her work equips readers with practical instruction they can study, apply, and teach to others.

Lisa Fulton is the president of 48 Hour Books, a book-printing company dedicated to helping independent authors produce professional, bookstore-quality books. She has served with the company for more than 17 years and earned a Bachelor of Fine Arts in Writing, Literature, and Publishing from Emerson College in Boston. Her professional experience combines a genuine love for books with a practical understanding of publishing, printing, and author services.
Through her leadership at 48 Hour Books, Lisa helps authors understand the many options available when bringing a manuscript into print. Her expertise includes book formats, paper choices, binding styles, cover treatments, design services, production schedules, and other decisions that influence a book’s appearance and reader experience. She gives authors the information they need to select printing solutions that complement their creative vision, audience, budget, and publishing goals.

Dr. LaToya Thurmond is an author, coach, consultant, pastor, and public speaker passionate about helping individuals, families, leaders, and organizations break unhealthy cycles and build lasting legacies. With more than 20 years of experience as a small-business owner and an advanced background in organizational psychology, she combines faith, strategy, psychology, and practical application to help people move forward with clarity and purpose.
As the founder of LMT Consulting and lead pastor of Catapult Church & Family Life Center, Dr. Thurmond serves at the intersection of business, ministry, leadership, and community transformation. Her work challenges writers and entrepreneurs to recognize that a book can become more than a finished product—it can become a platform for coaching, consulting, speaking, leadership development, and meaningful service.

Lamar Harvey is an interpersonal designer and creative professional for LaJun and Valora Cole Ministries for over 13 years with comprehensive experience in visual-content production, branding, and media. Through Lundizign, he helps entrepreneurs, organizations, and visionaries communicate their identity through strategic and engaging visual experiences. His work reflects his passion for media, design, storytelling, and excellence.
As a brand specialist, Lamar helps Cole & Company Publishing House's authors to understand that their brand is the complete experience people associate with their name, message, books, and services. He equips writers to develop consistent visual identities, communicate their value clearly, and create brands that connect with the right audiences. His insight helps authors move beyond simply promoting a book to building a recognizable and trusted author platform.

Meredith Rucker has been media designer and graphic artist with LaJun and Valora Cole Ministries for over 10 years. Her portfolio includes work in advertising, branding, identity development, and social-media design. She combines creativity with strategic thinking to produce visuals that capture attention while communicating a clear message.
For Cole & Company Publishing House"s authors, Meredith brings valuable into the design of book covers, promotional flyers, digital graphics, and supporting marketing materials. She emphasizes that effective design must do more than look attractive; it must reflect the book’s genre, appeal to its intended reader, and remain readable across print and digital platforms. Her work helps authors understand how professional design strengthens credibility and influences purchasing decisions.

Maryellen O’Rourke is a self-publishing associate with A&A Printing who has worked in the printing industry since 1989. In 2011, she moved into the book-printing side of the industry, where she began helping writers transform their manuscripts into professionally printed books. With printing as a longstanding part of her family history, she brings decades of practical knowledge and a personal commitment to helping authors achieve their publishing dreams.
Maryellen helps authors understand the advantages of working directly with a local printer, including personal communication, greater production guidance, access to physical samples, and assistance with important printing decisions. Her experience enables writers to compare local printing with print-on-demand services such as Amazon KDP and IngramSpark while considering quality, quantity, turnaround time, shipping, customization, and total cost.

Patricia Robinson is a devoted mother, grandmother, educator, business owner, and experienced day-care owner and operator with a lifelong passion for helping children learn, grow, and appreciate what makes them unique. Her years of working directly with children have given her valuable insight into their everyday experiences, emotions, fears, questions, and developmental needs.
Drawing upon her educational experience and a family tradition of storytelling, Patricia created the Oki Yoki children’s-book series and has published over 15 books through Cole & Company Publishing House. Through the joyful adventures of Oki Yoki, a lovable one-horned character, she teaches children about self-love, courage, emotional confidence, acceptance, and navigating new experiences. Her journey demonstrates how professional knowledge and imaginative storytelling can be transformed into an educational book series, recognizable character, and meaningful children’s brand.

A writing enthusiast at heart, Venice is also an educator in Europe passionate about helping kids develop confidence in their writing and express their ideas with clarity and creativity. Through writing and education, she believes that strong communication is a skill that can open doors and create opportunities.
Venice is employed with Cole & Company Publishing House, focusing on effective marketing, business operations, strategic planning, and sales. She’s passionate about helping people not only write and share what they know, but also build the systems and strategies needed to monetize their expertise.

Delnise is a social media strategist for Cole & Company Publishing House and Exponential Group Global who write content that resonates, publish it consistently, and turn engagement into income. With hands-on experience managing their content calendars, shaping brand voice, and running campaigns across industries, she brings a practical, results-driven approach to every project, proving that great content isn’t just about showing up online, it’s about writing with purpose, publishing with consistency, and monetizing with strategy.

John Eckhardt is a respected international ministry leader, conference speaker, and bestselling author known for his influential teachings on prayer, spiritual warfare, deliverance, prophecy, and apostolic ministry. As the overseer of Crusaders Ministries in Chicago, he has ministered throughout the United States and in more than 80 nations, equipping believers and leaders to understand their spiritual authority and fulfill their God-given assignments.
Through books such as Prayers That Rout Demons, Prayers That Break Curses, Identifying and Breaking Curses, and Prophet, Arise!, Apostle Eckhardt has developed a recognizable writing voice within the Christian and spiritual-growth genres. His writing journey demonstrates the power of identifying a specific audience, remaining focused on clearly defined subjects, and creating practical resources that address the spiritual needs of readers around the world.

Dr. Myron Golden is one of the most respected and influential business strategists in the world today. A number-one bestselling author, sought-after speaker, entrepreneur, and creator of the Make More Offers Challenge, he has built a reputation for helping entrepreneurs transform the way they think about business, value, sales, and wealth creation. His proven frameworks and strategies have helped entrepreneurs generate more than $100 million in combined sales, while teaching business owners how to communicate their value, create irresistible offers, and build businesses positioned for sustainable growth.
When Dr. Golden recognized the extraordinary potential of artificial intelligence, he didn't see it as simply another technology trend. He saw a fundamental shift in how entrepreneurs could create, market, sell, and scale their businesses. He understood that AI could multiply productivity and accomplish in hours what once required significant time, resources, and entire teams. To him, AI represented one of the biggest business opportunities of the decade, and those who learned to harness it early would have a tremendous advantage.

Sophia Ruffin-Wilson is an author, prophetic voice, speaker, mentor, and transformational leader whose message centers on deliverance, identity, healing, and restoration. Known as the “Comeback Kid,” she openly shares her journey from rejection and personal brokenness to freedom, purpose, and spiritual leadership. She is the founder of Sophia Ruffin Global and several initiatives designed to equip authors, leaders, and individuals to embrace their God-given assignments.
Through personal, testimony-driven books such as From Point Guard 2 Prophet, Shame, Set Free & Delivered, and It Will Be God, Sophia demonstrates why sharing one’s story matters. Her transparent writing has encouraged readers to confront shame, heal from painful experiences, and believe that their past does not disqualify them from a meaningful future. Her work is a powerful example of how memoir and personal testimony can become instruments of hope and transformation in the lives of others.

Kimberly Daniels is an international conference speaker, ministry leader, author, and public servant recognized for her extensive teachings on deliverance and spiritual warfare. She is the founder of Spoken Word Ministries, Kimberly Daniels Ministries International, and Word Bible College. Her ministry and writing draw upon biblical principles, leadership experience, military discipline, and her personal testimony of transformation.
A prolific author, Apostle Daniels has written numerous books, including The Demon Dictionary, Spiritual Housekeeping, Spiritual Boot Camp, Clean House, Strong House, and Breaking the Power of Familiar Spirits. Her focused approach demonstrates how authors can build a body of work around a specialized subject while transforming their knowledge into books, training materials, teaching programs, and curriculum. Her work equips readers with practical instruction they can study, apply, and teach to others.

Lisa Fulton is the president of 48 Hour Books, a book-printing company dedicated to helping independent authors produce professional, bookstore-quality books. She has served with the company for more than 17 years and earned a Bachelor of Fine Arts in Writing, Literature, and Publishing from Emerson College in Boston. Her professional experience combines a genuine love for books with a practical understanding of publishing, printing, and author services.
Through her leadership at 48 Hour Books, Lisa helps authors understand the many options available when bringing a manuscript into print. Her expertise includes book formats, paper choices, binding styles, cover treatments, design services, production schedules, and other decisions that influence a book’s appearance and reader experience. She gives authors the information they need to select printing solutions that complement their creative vision, audience, budget, and publishing goals.

Dr. LaToya Thurmond is an author, coach, consultant, pastor, and public speaker passionate about helping individuals, families, leaders, and organizations break unhealthy cycles and build lasting legacies. With more than 20 years of experience as a small-business owner and an advanced background in organizational psychology, she combines faith, strategy, psychology, and practical application to help people move forward with clarity and purpose.
As the founder of LMT Consulting and lead pastor of Catapult Church & Family Life Center, Dr. Thurmond serves at the intersection of business, ministry, leadership, and community transformation. Her work challenges writers and entrepreneurs to recognize that a book can become more than a finished product—it can become a platform for coaching, consulting, speaking, leadership development, and meaningful service.

Lamar Harvey is an interpersonal designer and creative professional for LaJun and Valora Cole Ministries for over 13 years with comprehensive experience in visual-content production, branding, and media. Through Lundizign, he helps entrepreneurs, organizations, and visionaries communicate their identity through strategic and engaging visual experiences. His work reflects his passion for media, design, storytelling, and excellence.
As a brand specialist, Lamar helps Cole & Company Publishing House's authors to understand that their brand is the complete experience people associate with their name, message, books, and services. He equips writers to develop consistent visual identities, communicate their value clearly, and create brands that connect with the right audiences. His insight helps authors move beyond simply promoting a book to building a recognizable and trusted author platform.

Meredith Rucker has been media designer and graphic artist with LaJun and Valora Cole Ministries for over 10 years. Her portfolio includes work in advertising, branding, identity development, and social-media design. She combines creativity with strategic thinking to produce visuals that capture attention while communicating a clear message.
For Cole & Company Publishing House's authors, Meredith brings valuable insight into the design of book covers, promotional flyers, digital graphics, and supporting marketing materials. She emphasizes that effective design must do more than look attractive; it must reflect the book’s genre, appeal to its intended reader, and remain readable across print and digital platforms. Her work helps authors understand how professional design strengthens credibility and influences purchasing decisions.

Maryellen O’Rourke is a self-publishing associate with A&A Printing who has worked in the printing industry since 1989. In 2011, she moved into the book-printing side of the industry, where she began helping writers transform their manuscripts into professionally printed books. With printing as a longstanding part of her family history, she brings decades of practical knowledge and a personal commitment to helping authors achieve their publishing dreams.
Maryellen helps authors understand the advantages of working directly with a local printer, including personal communication, greater production guidance, access to physical samples, and assistance with important printing decisions. Her experience enables writers to compare local printing with print-on-demand services such as Amazon KDP and IngramSpark while considering quality, quantity, turnaround time, shipping, customization, and total cost.

Patricia Robinson is a devoted mother, grandmother, educator, business owner, and experienced day-care owner and operator with a lifelong passion for helping children learn, grow, and appreciate what makes them unique. Her years of working directly with children have given her valuable insight into their everyday experiences, emotions, fears, questions, and developmental needs.
Drawing upon her educational experience and a family tradition of storytelling, Patricia created the Oki Yoki children’s-book series and has published 13 books through Cole & Company Publishing House. Through the joyful adventures of Oki Yoki, a lovable one-horned character, she teaches children about self-love, courage, emotional confidence, acceptance, and navigating new experiences. Her journey demonstrates how professional knowledge and imaginative storytelling can be transformed into an educational book series, recognizable character, and meaningful children’s brand.

A writing enthusiast at heart, Venice is also an educator in Europe passionate about helping kids develop confidence in their writing and express their ideas with clarity and creativity. Through writing and education, she believes that strong communication is a skill that can open doors and create opportunities.
Venice is employed with Cole & Company Publishing House, focusing on effective marketing, business operations, strategic planning, and sales. She’s passionate about helping people not only write and share what they know, but also build the systems and strategies needed to monetize their expertise.

Delnise is a social media strategist for Cole & Company Publishing House and Exponential Group Global who write content that resonates, publish it consistently, and turn engagement into income. With hands-on experience managing their content calendars, shaping brand voice, and running campaigns across industries, she brings a practical, results-driven approach to every project, proving that great content isn’t just about showing up online, it’s about writing with purpose, publishing with consistency, and monetizing with strategy.





DAY ONE
WRITE • DEVELOP • PUBLISH
Turn Your Message Into a Manuscript
10:00 AM — OPENING SESSION
LaJun & Valora Cole
Welcome to Write, Publish & Monetize
10:15 AM — Valora Cole
The Power of Your Why: Why Your Book Needs to Be Written
Purpose, impact, influence, authority, legacy, and identifying the deeper reason behind your book.
10:45 AM — John Eckhardt
Finding Your Author’s Voice: From Calling to a Distinct Writing Niche
His personal writing journey, discovering a niche, developing an authentic voice, and stewarding your message.
Special Closing: Prayer & Impartation for Authors
11:30 AM — Sophia Ruffin
Your Story Has Power: Turning Your Life Experiences Into a Compelling Memoir
Transforming your experiences into an authentic story that connects with readers and communicates a meaningful message.
12:15 PM — AUTHOR SUCCESS STORY SPOTLIGHT
From Dream to Published Author
Cole & Company Publishing House clients share brief testimonials about their writing and publishing journeys.
12:30 PM — BREAK
1:00 PM — MaryEllen O’Rourke | PRINTING SPOTLIGHT
Print Local, Think Strategic: The Advantages of Local Book Printing
Local printing, personalized service, quality control, turnaround, short-run printing, event inventory, and bulk-order considerations.
1:30 PM — Meredith Rucker
Design That Sells: Creating a Visual Brand That Gets Your Book Noticed
Book graphics, cover presentation, promotional media, visual storytelling, and creating a professional author image.
2:15 PM — Lundi Harvey
Beyond the Book: Building a Brand Around Your Message
Developing an identifiable author brand and positioning your book as the foundation of a larger platform.
3:00 PM — DAY ONE IMPLEMENTATION SESSION
LaJun & Valora Cole
From What You Learned to What You Do Next
3:15 PM — Day One Concludes
6:00 PM — VIP Bonus Session
DAY TWO
MARKET • SELL • MONETIZE
Turn Your Book Into a Platform, Audience & Revenue Engine
10:00 AM — DAY TWO OPENING
LaJun & Valora Cole
From Published Author to Author Entrepreneur
10:15 AM — Kimberly Daniels
Writing From Your Assignment: Finding Your Niche & Developing Your Writing Rhythm
Finding a specialized niche, including spiritual warfare and faith-based writing, while developing the consistency and rhythm necessary to complete the message.
11:00 AM — Lisa Fulton | 48 Hour Books | PRINTING SPOTLIGHT
From Manuscript to Printed Book: Professional Printing, Production & Author Options
Preparing for print, book specifications, quantities, turnaround, production decisions, and selecting the right printing solution.
11:45 AM — AUTHOR SUCCESS STORY SPOTLIGHT
What Happened After I Published
Authors share how publishing opened doors for ministry, business, speaking, influence, and new opportunities.
12:00 PM — BREAK
12:30 PM — LaJun Cole
The AI-Powered Author: Creating, Repurposing & Marketing Your Intellectual Property With AI
Using artificial intelligence to accelerate research, develop content, repurpose book material, create marketing assets, and multiply your message while preserving your authentic voice.
1:10 PM — Delnise Bausin
Content That Captures Attention: Social Media Marketing Through Graphics, Audio & Digital Content
Turning your message into compelling social media content that increases visibility, engagement, and brand recognition.
1:50 PM — Venice Nuyda
From Reader to Customer: Building Sales Funnels & Managing the Author Customer Journey
Using sales funnels, automation, lead capture, follow-up, and CRM technology through Exponential Suites to transform readers and prospects into customers and long-term relationships.
2:30 PM — Myron Golden
Beyond the Printed Page: Audiobooks, Intellectual Property & Monetizing Your Message
The benefits and advantages of audiobooks and strategies for turning your book and intellectual property into additional revenue opportunities.
3:15 PM — LaJun & Valora Cole
The Book-to-Business Blueprint: Turning One Book Into Multiple Streams of Income
A culminating monetization session showing authors how a book can lead to:
Speaking • Coaching • Consulting • Courses • Workshops • Memberships • Digital Products • Events • Licensing • Additional Books
3:50 PM — MASTERCLASS CLOSING
LaJun & Valora Cole
Your Next 90 Days: Write It. Publish It. Monetize It.
4:00 PM — Masterclass Concludes
6:00 PM — VIP Bonus Session
PLATINUM EXCLUSIVE INTENSIVE
MARKETING • AI • IMPLEMENTATION
Turn Your Book and Message Into a Profitable, Repeatable System
An exclusive, hands-on implementation experience available only to Platinum Registrants.
10:00 AM — PLATINUM WELCOME & INTENSIVE OVERVIEW
LaJun & Valora Cole
From Information to Implementation
A review of the Masterclass journey and an introduction to the Platinum Intensive Workbook. Registrants will identify the book, message, product, or service they will focus on during the session.
10:10 AM — BUILD YOUR BOOK-TO-BUSINESS ECOSYSTEM
LaJun & Valora Cole
Turn Your Book Into Multiple Products, Services and Revenue Opportunities
Platinum registrants will map how one book or message can generate:
Speaking • Coaching • Consulting • Courses • Workshops • Memberships • Digital Products • Events • Licensing • Additional Books
10:35 AM — THE AI-POWERED AUTHOR MARKETING LAB
LaJun Cole
Create Your Author Marketing Campaign With Artificial Intelligence
A practical demonstration showing registrants how to use AI to create and repurpose:
Social media content
Promotional emails
Video scripts
Book advertisements
Lead magnets
Landing-page copy
Marketing campaigns
Additional products from existing intellectual property
Special attention will be given to preserving each author’s authentic voice and message.
11:05 AM — BUILD YOUR 30-DAY BOOK MARKETING PLAN
Valora Cole
Create a Focused Strategy to Increase Visibility, Engagement and Sales
Using the Platinum Intensive Workbook, registrants will develop a customized 30-day marketing plan that identifies:
Their ideal reader
Their primary marketing message
Their strongest platforms
Their content themes
Their lead-generation strategy
Their book offer and call to action
Their weekly promotional activities
11:30 AM — PLATINUM HOT SEATS & LIVE Q&A
LaJun & Valora Cole
Ask the Experts: Personalized Strategy and Implementation Support
Platinum registrants may ask questions about writing, publishing, branding, artificial intelligence, marketing, sales funnels, monetization, and building a business around their books and intellectual property.
Selected registrants will receive live feedback on their book, brand, offer, or marketing strategy.
11:50 AM — YOUR NEXT 90 DAYS
LaJun & Valora Cole
Finalize Your Author Implementation Roadmap
Registrants will identify their immediate priorities, establish measurable goals, and complete their personalized 90-day action plan.
12:00 PM — PLATINUM CLOSING
Commissioning • Final Charge • Platinum Certificate Recognition
Platinum registrants will also receive information about their exclusive 10% discount on qualifying Cole & Company Publishing House services.
DAY ONE
WRITE • DEVELOP • PUBLISH
Turn Your Message Into a Manuscript
10:00 AM — OPENING SESSION
LaJun & Valora Cole
Welcome to Write, Publish & Monetize
10:15 AM — Valora Cole
The Power of Your Why: Why Your Book Needs to Be Written
Purpose, impact, influence, authority, legacy, and identifying the deeper reason behind your book.
10:45 AM — John Eckhardt
Finding Your Author’s Voice: From Calling to a Distinct Writing Niche
His personal writing journey, discovering a niche, developing an authentic voice, and stewarding your message.
Special Closing: Prayer & Impartation for Authors
11:30 AM — Sophia Ruffin
Your Story Has Power: Turning Your Life Experiences Into a Compelling Memoir
Transforming your experiences into an authentic story that connects with readers and communicates a meaningful message.
12:15 PM — AUTHOR SUCCESS STORY SPOTLIGHT
From Dream to Published Author
Cole & Company Publishing House clients share brief testimonials about their writing and publishing journeys.
12:30 PM — BREAK
1:00 PM — MaryEllen O’Rourke | PRINTING SPOTLIGHT
Print Local, Think Strategic: The Advantages of Local Book Printing
Local printing, personalized service, quality control, turnaround, short-run printing, event inventory, and bulk-order considerations.
1:30 PM — Meredith Rucker
Design That Sells: Creating a Visual Brand That Gets Your Book Noticed
Book graphics, cover presentation, promotional media, visual storytelling, and creating a professional author image.
2:15 PM — Lundi Harvey
Beyond the Book: Building a Brand Around Your Message
Developing an identifiable author brand and positioning your book as the foundation of a larger platform.
3:00 PM — DAY ONE IMPLEMENTATION SESSION
LaJun & Valora Cole
From What You Learned to What You Do Next
3:15 PM — Day One Concludes
6:00 PM — VIP Bonus Session
DAY TWO
MARKET • SELL • MONETIZE
Turn Your Book Into a Platform, Audience & Revenue Engine
10:00 AM — DAY TWO OPENING
LaJun & Valora Cole
From Published Author to Author Entrepreneur
10:15 AM — Kimberly Daniels
Writing From Your Assignment: Finding Your Niche & Developing Your Writing Rhythm
Finding a specialized niche, including spiritual warfare and faith-based writing, while developing the consistency and rhythm necessary to complete the message.
11:00 AM — Lisa Fulton | 48 Hour Books | PRINTING SPOTLIGHT
From Manuscript to Printed Book: Professional Printing, Production & Author Options
Preparing for print, book specifications, quantities, turnaround, production decisions, and selecting the right printing solution.
11:45 AM — AUTHOR SUCCESS STORY SPOTLIGHT
What Happened After I Published
Authors share how publishing opened doors for ministry, business, speaking, influence, and new opportunities.
12:00 PM — BREAK
12:30 PM — LaJun Cole
The AI-Powered Author: Creating, Repurposing & Marketing Your Intellectual Property With AI
Using artificial intelligence to accelerate research, develop content, repurpose book material, create marketing assets, and multiply your message while preserving your authentic voice.
1:10 PM — Delnise Bausin
Content That Captures Attention: Social Media Marketing Through Graphics, Audio & Digital Content
Turning your message into compelling social media content that increases visibility, engagement, and brand recognition.
1:50 PM — Venice Nuyda
From Reader to Customer: Building Sales Funnels & Managing the Author Customer Journey
Using sales funnels, automation, lead capture, follow-up, and CRM technology through Exponential Suites to transform readers and prospects into customers and long-term relationships.
2:30 PM — Myron Golden
Beyond the Printed Page: Audiobooks, Intellectual Property & Monetizing Your Message
The benefits and advantages of audiobooks and strategies for turning your book and intellectual property into additional revenue opportunities.
3:15 PM — LaJun & Valora Cole
The Book-to-Business Blueprint: Turning One Book Into Multiple Streams of Income
A culminating monetization session showing authors how a book can lead to:
Speaking • Coaching • Consulting • Courses • Workshops • Memberships • Digital Products • Events • Licensing • Additional Books
3:50 PM — MASTERCLASS CLOSING
LaJun & Valora Cole
Your Next 90 Days: Write It. Publish It. Monetize It.
4:00 PM — Masterclass Concludes
6:00 PM — VIP Bonus Session
PLATINUM EXCLUSIVE INTENSIVE
MARKETING • AI • IMPLEMENTATION
Turn Your Book and Message Into a Profitable, Repeatable System
An exclusive, hands-on implementation experience available only to Platinum Registrants.
10:00 AM — PLATINUM WELCOME & INTENSIVE OVERVIEW
LaJun & Valora Cole
From Information to Implementation
A review of the Masterclass journey and an introduction to the Platinum Intensive Workbook. Registrants will identify the book, message, product, or service they will focus on during the session.
10:10 AM — BUILD YOUR BOOK-TO-BUSINESS ECOSYSTEM
LaJun & Valora Cole
Turn Your Book Into Multiple Products, Services and Revenue Opportunities
Platinum registrants will map how one book or message can generate:
Speaking • Coaching • Consulting • Courses • Workshops • Memberships • Digital Products • Events • Licensing • Additional Books
10:35 AM — THE AI-POWERED AUTHOR MARKETING LAB
LaJun Cole
Create Your Author Marketing Campaign With Artificial Intelligence
A practical demonstration showing registrants how to use AI to create and repurpose:
Social media content
Promotional emails
Video scripts
Book advertisements
Lead magnets
Landing-page copy
Marketing campaigns
Additional products from existing intellectual property
Special attention will be given to preserving each author’s authentic voice and message.
11:05 AM — BUILD YOUR 30-DAY BOOK MARKETING PLAN
Valora Cole
Create a Focused Strategy to Increase Visibility, Engagement and Sales
Using the Platinum Intensive Workbook, registrants will develop a customized 30-day marketing plan that identifies:
Their ideal reader
Their primary marketing message
Their strongest platforms
Their content themes
Their lead-generation strategy
Their book offer and call to action
Their weekly promotional activities
11:30 AM — PLATINUM HOT SEATS & LIVE Q&A
LaJun & Valora Cole
Ask the Experts: Personalized Strategy and Implementation Support
Platinum registrants may ask questions about writing, publishing, branding, artificial intelligence, marketing, sales funnels, monetization, and building a business around their books and intellectual property.
Selected registrants will receive live feedback on their book, brand, offer, or marketing strategy.
11:50 AM — YOUR NEXT 90 DAYS
LaJun & Valora Cole
Finalize Your Author Implementation Roadmap
Registrants will identify their immediate priorities, establish measurable goals, and complete their personalized 90-day action plan.
12:00 PM — PLATINUM CLOSING
Commissioning • Final Charge • Platinum Certificate Recognition
Platinum registrants will also receive information about their exclusive 10% discount on qualifying Cole & Company Publishing House services.
DAY ONE
WRITE • DEVELOP • PUBLISH
Turn Your Message Into a Manuscript
10:00 AM — OPENING SESSION
LaJun & Valora Cole
Welcome to Write, Publish & Monetize
10:15 AM — Valora Cole
The Power of Your Why: Why Your Book Needs to Be Written
Purpose, impact, influence, authority, legacy, and identifying the deeper reason behind your book.
10:45 AM — John Eckhardt
Finding Your Author’s Voice: From Calling to a Distinct Writing Niche
His personal writing journey, discovering a niche, developing an authentic voice, and stewarding your message.
Special Closing: Prayer & Impartation for Authors
11:30 AM — Sophia Ruffin
Your Story Has Power: Turning Your Life Experiences Into a Compelling Memoir
Transforming your experiences into an authentic story that connects with readers and communicates a meaningful message.
12:15 PM — AUTHOR SUCCESS STORY SPOTLIGHT
From Dream to Published Author
Cole & Company Publishing House clients share brief testimonials about their writing and publishing journeys.
12:30 PM — BREAK
1:00 PM — MaryEllen O’Rourke | PRINTING SPOTLIGHT
Print Local, Think Strategic: The Advantages of Local Book Printing
Local printing, personalized service, quality control, turnaround, short-run printing, event inventory, and bulk-order considerations.
1:30 PM — Meredith Rucker
Design That Sells: Creating a Visual Brand That Gets Your Book Noticed
Book graphics, cover presentation, promotional media, visual storytelling, and creating a professional author image.
2:15 PM — Lundi Harvey
Beyond the Book: Building a Brand Around Your Message
Developing an identifiable author brand and positioning your book as the foundation of a larger platform.
3:00 PM — DAY ONE IMPLEMENTATION SESSION
LaJun & Valora Cole
From What You Learned to What You Do Next
3:15 PM — Day One Concludes
6:00 PM — VIP Bonus Session
DAY TWO
MARKET • SELL • MONETIZE
Turn Your Book Into a Platform, Audience & Revenue Engine
10:00 AM — DAY TWO OPENING
LaJun & Valora Cole
From Published Author to Author Entrepreneur
10:15 AM — Kimberly Daniels
Writing From Your Assignment: Finding Your Niche & Developing Your Writing Rhythm
Finding a specialized niche, including spiritual warfare and faith-based writing, while developing the consistency and rhythm necessary to complete the message.
11:00 AM — Lisa Fulton | 48 Hour Books | PRINTING SPOTLIGHT
From Manuscript to Printed Book: Professional Printing, Production & Author Options
Preparing for print, book specifications, quantities, turnaround, production decisions, and selecting the right printing solution.
11:45 AM — AUTHOR SUCCESS STORY SPOTLIGHT
What Happened After I Published
Authors share how publishing opened doors for ministry, business, speaking, influence, and new opportunities.
12:00 PM — BREAK
12:30 PM — LaJun Cole
The AI-Powered Author: Creating, Repurposing & Marketing Your Intellectual Property With AI
Using artificial intelligence to accelerate research, develop content, repurpose book material, create marketing assets, and multiply your message while preserving your authentic voice.
1:10 PM — Delnise Bausin
Content That Captures Attention: Social Media Marketing Through Graphics, Audio & Digital Content
Turning your message into compelling social media content that increases visibility, engagement, and brand recognition.
1:50 PM — Venice Nuyda
From Reader to Customer: Building Sales Funnels & Managing the Author Customer Journey
Using sales funnels, automation, lead capture, follow-up, and CRM technology through Exponential Suites to transform readers and prospects into customers and long-term relationships.
2:30 PM — Myron Golden
Beyond the Printed Page: Audiobooks, Intellectual Property & Monetizing Your Message
The benefits and advantages of audiobooks and strategies for turning your book and intellectual property into additional revenue opportunities.
3:15 PM — LaJun & Valora Cole
The Book-to-Business Blueprint: Turning One Book Into Multiple Streams of Income
A culminating monetization session showing authors how a book can lead to:
Speaking • Coaching • Consulting • Courses • Workshops • Memberships • Digital Products • Events • Licensing • Additional Books
3:50 PM — MASTERCLASS CLOSING
LaJun & Valora Cole
Your Next 90 Days: Write It. Publish It. Monetize It.
4:00 PM — Masterclass Concludes
6:00 PM — VIP Bonus Session
PLATINUM EXCLUSIVE INTENSIVE
MARKETING • AI • IMPLEMENTATION
Turn Your Book and Message Into a Profitable, Repeatable System
An exclusive, hands-on implementation experience available only to Platinum Registrants.
10:00 AM — PLATINUM WELCOME & INTENSIVE OVERVIEW
LaJun & Valora Cole
From Information to Implementation
A review of the Masterclass journey and an introduction to the Platinum Intensive Workbook. Registrants will identify the book, message, product, or service they will focus on during the session.
10:10 AM — BUILD YOUR BOOK-TO-BUSINESS ECOSYSTEM
LaJun & Valora Cole
Turn Your Book Into Multiple Products, Services and Revenue Opportunities
Platinum registrants will map how one book or message can generate:
Speaking • Coaching • Consulting • Courses • Workshops • Memberships • Digital Products • Events • Licensing • Additional Books
10:35 AM — THE AI-POWERED AUTHOR MARKETING LAB
LaJun Cole
Create Your Author Marketing Campaign With Artificial Intelligence
A practical demonstration showing registrants how to use AI to create and repurpose:
Social media content
Promotional emails
Video scripts
Book advertisements
Lead magnets
Landing-page copy
Marketing campaigns
Additional products from existing intellectual property
Special attention will be given to preserving each author’s authentic voice and message.
11:05 AM — BUILD YOUR 30-DAY BOOK MARKETING PLAN
Valora Cole
Create a Focused Strategy to Increase Visibility, Engagement and Sales
Using the Platinum Intensive Workbook, registrants will develop a customized 30-day marketing plan that identifies:
Their ideal reader
Their primary marketing message
Their strongest platforms
Their content themes
Their lead-generation strategy
Their book offer and call to action
Their weekly promotional activities
11:30 AM — PLATINUM HOT SEATS & LIVE Q&A
LaJun & Valora Cole
Ask the Experts: Personalized Strategy and Implementation Support
Platinum registrants may ask questions about writing, publishing, branding, artificial intelligence, marketing, sales funnels, monetization, and building a business around their books and intellectual property.
Selected registrants will receive live feedback on their book, brand, offer, or marketing strategy.
11:50 AM — YOUR NEXT 90 DAYS
LaJun & Valora Cole
Finalize Your Author Implementation Roadmap
Registrants will identify their immediate priorities, establish measurable goals, and complete their personalized 90-day action plan.
12:00 PM — PLATINUM CLOSING
Commissioning • Final Charge • Platinum Certificate Recognition
Platinum registrants will also receive information about their exclusive 10% discount on qualifying Cole & Company Publishing House services.






Whether you’re starting with an idea, finishing your manuscript, or ready to turn your published book into greater influence, impact, and income, we’ve answered the most common questions about the Write, Publish & Monetize Masterclass below.
This masterclass is for aspiring authors, published authors, entrepreneurs, coaches, speakers, ministry leaders, and experts who want to turn their message, knowledge, or experience into a professionally published book—and learn how to use that book to create greater influence, impact, and income.
No. You can attend whether you have an idea, an unfinished manuscript, or an already-published book. We’ll cover strategies that can help you move from idea to manuscript, manuscript to published book, and published book to monetization.
You’ll learn practical strategies for writing, publishing, launching, marketing, and monetizing your book. You’ll also hear from experienced authors, publishing professionals, entrepreneurs, and industry experts who will share tools and strategies you can put into action immediately.
You’ll leave with greater clarity about your next steps, practical publishing and marketing strategies, resources to help accelerate your journey, and a clearer plan for turning your book into more than a product—into a platform, business tool, and additional stream of income.
Not at all. Your book can support a much bigger vision. Whether you want to build your brand, grow a business or ministry, attract speaking opportunities, create courses or coaching programs, establish authority, or generate additional revenue, this masterclass will show you how your book can become the foundation for multiple opportunities.
The Write, Publish & Monetize Masterclass takes place September 24–25, 2026, beginning at 10:00 AM ET. The experience is designed to give you two powerful days of teaching, strategy, inspiration, and implementation. VIP and Platinum registration options also provide additional benefits, resources, and experiences, with the Platinum Marketing & AI Intensive on September 26.
Whether you’re starting with an idea, finishing your manuscript, or ready to turn your published book into greater influence, impact, and income, we’ve answered the most common questions about the Write, Publish & Monetize Masterclass below.
This masterclass is for aspiring authors, published authors, entrepreneurs, coaches, speakers, ministry leaders, and experts who want to turn their message, knowledge, or experience into a professionally published book—and learn how to use that book to create greater influence, impact, and income.
No. You can attend whether you have an idea, an unfinished manuscript, or an already-published book. We’ll cover strategies that can help you move from idea to manuscript, manuscript to published book, and published book to monetization.
You’ll learn practical strategies for writing, publishing, launching, marketing, and monetizing your book. You’ll also hear from experienced authors, publishing professionals, entrepreneurs, and industry experts who will share tools and strategies you can put into action immediately.
You’ll leave with greater clarity about your next steps, practical publishing and marketing strategies, resources to help accelerate your journey, and a clearer plan for turning your book into more than a product—into a platform, business tool, and additional stream of income.
Not at all. Your book can support a much bigger vision. Whether you want to build your brand, grow a business or ministry, attract speaking opportunities, create courses or coaching programs, establish authority, or generate additional revenue, this masterclass will show you how your book can become the foundation for multiple opportunities.
The Write, Publish & Monetize Masterclass takes place September 24–25, 2026, beginning at 10:00 AM ET. The experience is designed to give you two powerful days of teaching, strategy, inspiration, and implementation. VIP and Platinum registration options also provide additional benefits, resources, and experiences, with the Platinum Marketing & AI Intensive on September 26.
Whether you’re starting with an idea, finishing your manuscript, or ready to turn your published book into greater influence, impact, and income, we’ve answered the most common questions about the Write, Publish & Monetize Masterclass below.
This masterclass is for aspiring authors, published authors, entrepreneurs, coaches, speakers, ministry leaders, and experts who want to turn their message, knowledge, or experience into a professionally published book—and learn how to use that book to create greater influence, impact, and income.
No. You can attend whether you have an idea, an unfinished manuscript, or an already-published book. We’ll cover strategies that can help you move from idea to manuscript, manuscript to published book, and published book to monetization.
You’ll learn practical strategies for writing, publishing, launching, marketing, and monetizing your book. You’ll also hear from experienced authors, publishing professionals, entrepreneurs, and industry experts who will share tools and strategies you can put into action immediately.
You’ll leave with greater clarity about your next steps, practical publishing and marketing strategies, resources to help accelerate your journey, and a clearer plan for turning your book into more than a product—into a platform, business tool, and additional stream of income.
Not at all. Your book can support a much bigger vision. Whether you want to build your brand, grow a business or ministry, attract speaking opportunities, create courses or coaching programs, establish authority, or generate additional revenue, this masterclass will show you how your book can become the foundation for multiple opportunities.
The Write, Publish & Monetize Masterclass takes place September 24–25, 2026, beginning at 10:00 AM ET. The experience is designed to give you two powerful days of teaching, strategy, inspiration, and implementation. VIP and Platinum registration options also provide additional benefits, resources, and experiences, with the Platinum Marketing & AI Intensive on September 26.